At Save On Foods in British Columbia, several Canadian beef ranchers have been helping teach urban consumers all about how cattle are raised and why beef is a great protein. So many Canadians know so little about how beef is produced and what a great way learn about it, especially when it is coming from a first hand source-the rancher. Just this past weekend ranchers were is several Save On Foods locations in British Columbia sharing the very best of the beef industry. Ranchers were in stores in North Vancouver, Abbotsford, Langley, and Maple Ridge.
Not everyone that lives in the city can get the opportunity to visit a ranch. This program gives us city folk the chance to meet real ranch families and understand where there beef is coming from, how it is raised, and instills confidence in the consumer when they are making our beef purchases. You even pick up a tip or two that makes you a better beef purchaser. They were sharing lots of excellent tips.
Consumers even got to taste test steak samples.
There was a lot of information shared as well from how cattle is raised, to the best cuts of beefs for what you are cooking, to storage tips to recipe ideas.
What a great way to learn more about Canadian beef but from those that are busy on ranches raising cattle every day.
To see all the great photos from the event you can check out the Meet the BC Ranchers Board on Pinterest.